Know what needs attention before the next management meeting.
Five free Founder Clarity Sessions for owners of established businesses. Applications close Friday 2 October 2026 at 17:00 SAST.
If you had five minutes, could you show what needs attention this week — and why? Not describe it. Show it.
In most founder-led businesses the answer lives in four spreadsheets and two people's memories.
That cost never makes it onto the P&L.
What you get
One 45-minute working session and a one-page plan: the decision that matters most, three proposed metrics, the data sources, the responsible owner, and the first practical automation. Usable without buying anything.
One of the five founders also receives a small dashboard prototype: one sanitised export, one view, up to three KPIs, one example insight and a short handover — in exchange for letting us write up what happened, named or anonymised, with your written OK.
How we choose
By fit, never by draw: a decision-maker involved, a repeatable problem, accessible sample data, a clear measurable baseline, and a scope we can help with in the time. Founder-led businesses of roughly 5–100 people in the EU or South Africa. Everyone else is welcome at the free 15-minute audit.
Book the 15-minute audit insteadFounder Control Checklist
A discussion aid, not a score.
- Can everyone name the principal commercial outcome?
- Is there an activity measure that may influence it?
- Are definitions, date ranges and denominators written down?
- Can the team see when the information was last refreshed?
- Does each measure have an accountable owner?
- Does an exception lead to a next action and a review date?
- Are quality and customer experience visible alongside efficiency?
- Can a colleague explain the numbers without the founder translating?
Automaiq was founded by an operator who built this dashboard for his own marketplace first; the sessions are run by the same people who build for clients.